AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing. You will examine three key forces that enable AI in marketing strategies - Algorithms, Networks, and Data - and gain a deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. You will see real world examples of successful companies like Ford, Netflix, and the Washington Post using AI to take on the competition in new and creative ways, and hear from experts about how AI is shaping the present and the future in their respective industries. You can learn more about Raj by following his posts on Twitter (@rajkumarvenk) and on LinkedIn: https://www.linkedin.com/in/education-marketing.
It was a very insightful journey I had by taking this course. The content was to the point and I liked the part were it asked us to reflect on each lessons.
Well structured and dynamic course, gives you a good basis to integrate AI new reality into marketing.
Perfect course for creating a strong base for understanding AI in Mkting.
Great course. AI concepts presented in a good way and good examples from different industries.
Very informative and useful information throughout the course!
One of the best course for a person starting to understand the use of AI in marketing. Raj has explained concepts very well.
Very interesting course , learned about machine learning , AI & Data in marketing . Practical examples analyzed .
This course was very helpful and challenging. I found the coursework valuable and eye-opening for how important mastering AI will be for the future of any marketer.
It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.
It was a great course but if you want to learn more then i suggest to do a specialization rather than a single course.
Great course, it definitely adds value to the marketers on AI
Awesome course. Weel-designed, the content is quite informative. Please do a specialization in the fields of "Marketing" and "Finance".
Showing: 20 of 105
This course is more about Artificial Intelligence AND Marketing than AI IN Marketing. I expected more.
I was looking for something more techincal.
There is so much more to think about this. This Course is more for Marketeers and CEO's who are completly new to AI. I missed many concepts, i have learned during studieng much more ways to do better Marketing and AI.
The course requires significant updates. The rapid pace of the AI industry renders much of the content outdated. Furthermore, certain course assessments contain incorrect and misleading phrasing. For instance, a multiple-choice option for a personal preference question should not present an incorrect answer, even if the individual disagrees with it.
It seems to be a bait and switch. In the description, it says you will earn a certificate you can share on LinkedIn. After you complete the course, it encourages you to download the certificate and promote it. However, rather than just emailing you the certificate or giving you a direct download link, you are thrown into a convoluted loop that gets you no-where. After you complete a course, there is no certificate anywhere in your Accomplishments, in your Education section or anywhere in your profile. Coursera's chatbot is worthless and is worse than no customer service at all. So, yes: complete the course, but don't expect anything else from it other than the experience. There is not even a way to get around the failed chatbot via an email help line or form you can fill out so that some human, somewhere can help sort things out. I am deeply disappointed.
I have been in the marketing field for many years, yet the course introduced me to many new topics and frameworks in the modern digital world of Artificial Intelligence. AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. The course helps in exploring the frontier of digital transformation in marketing and examining three key forces that enable AI in marketing strategies - Algorithms, Networks and Data - and gain deeper understanding of how businesses in a wide variety of industries can get the most out of this exciting technology. It helped in looking at real world examples of successful companies using AI to take on the competition in new and creative ways, and helped in gaining new perspectives hearing from experts about how AI is shaping the present and the future in their respective industries.
Thank you, Professor Rajkumar Venkatesan and the team at University of Virginia. Thank you Coursera for the great platform and course experience.
I completed this course expecting a more comprehensive and structured learning experience, especially since it was listed as offering a certificate. Unfortunately, the content felt surface-level and lacked the depth or practical application I was hoping for. To make matters worse, even though the course description said a certificate would be available upon completion, I haven't been able to access or download it. That part feels misleading. Overall, I wouldn't recommend this course unless you're looking for a very basic overview.
One of the best course for a person starting to understand the use of AI in marketing. Raj has explained concepts very well.
I learned a lot about AI in marketing. Raj was great instructor.
Useful course although it would need a major content update. Examples and case histories are now pretty old, especially in the light of the recent AI development
Still interesting and insightful though
Loved
The artificial intelligence in marketing course provides valuable insights into leveraging AI for enhanced marketing strategies. It covers key areas such as data analytics, customer segmentation, predictive modeling, and personalized marketing. The course emphasizes practical applications of AI tools, demonstrating how they can optimize campaign performance and drive customer engagement. Marketing people should do this course to enhance their skills.
The AI is altering the landscape of business in general and marketing in particular. This course gives comprehensive overview of the application of AI in marketing. The content is interesting and engaging with real life business case study and examples. A must for anyone interested in marketing.
a course worth giving your time., how ever the peer reviews take a hell amount of time which i do not find it releavant as there should be a team to review and clear it right away and wind up the course. there is no point in dragging it till the last day just for the reviews.
i enjoyed the material offered in this. Most of it was new but I was encouraged to research more because everything I learned related to what I am accustomed to. I would encourage anyone to experience the journey. it's exciting!
Amazing content and superb delivery by Raj. This was my introductory course in AI and all the concepts were explained really well by Raj in easy to understand language. Thank you !
It was a really good and helpful course. I learnt about the use of Artificial Intelligence, algorithms, data, networks and their applications.
Un curso súper práctico, con mucha información valiosa. Además, las explicaciones de Raj son súper interesantes; denota mucho conocimiento
It was a great course but if you want to learn more then i suggest to do a specialization rather than a single course.
it was gook i can get some knowledge thanks.