This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts.
Please consider using content and company examples from 2020 onwards. Content pre-2020 may not be applicable to this day-and-age and advent of covid-19 and era of AI.
Very good course with clear instruction and many productive ideals regarding B2B marketing
The topic was tough, the instructor has made it easy to understand and interesting as well. Thank you for teaching me. I am indebted.
very insightful and the expert talks gave a more in-depth understanding of the concepts from an actual industry perspective
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix
This is really a good course. This course helped me to understand the key points of international B2B marketing.
In this course, I gained vast knowledge about B2B marketing with different aspects of companies and markets.
Prof. Dae Ryun Chang is an exceptional professor. Motivational, fun, engaging. I enjoyed the class and would take any other class with him. I learned a lot and well. 교수님, 감사합니다!
Excellent course. The teacher is extremely clear the examples are useful. You can follow this course as a complete beginner in the issue.
Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.
I really loved every aspect of this course coupled with the challenges in passing the course.
Very informative and interesting. With interviews with insider of the field. Great course.
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Less explanation and high complexity. Used less known terms as well as highly customized terms. Very much difficult to visualize the factors and understand properly.
I am quite new to this learning portal and thus visited just few courses. Nevertheless I didn´t finish all of them because some were unfortunately quite boring. In contrast this course is so far the best I have seen. Professor Chang caught my attention from the first second. Course is very well structured, lessons and language are easy to understand. Lecture is very interactive, interrupted by short questions to maintain your concentration. Background is changing in order to keep your attention and desire to know more. Learning with prof. Chang is simply great fun!!!
The course in this specialization was awesome and the contents were very clear.
Examples given were very much useful, relevant and easily understandable.
The best course there is on International B2B Marketing. Thanks Professor Chang!
Please consider using content and company examples from 2020 onwards. Content pre-2020 may not be applicable to this day-and-age and advent of covid-19 and era of AI.
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix
Course will be more interesting & enthusiastic with live examples of different industries.
The accents and voice are not too clear in some of the videos
Some of the content are repetitive. The first interview sounds "staged". Some Korean reference ("noon sei" or something like that ) are non-value adding.
More focus was on theories , instead students should be exposed to tools which are actually used for International Marketing.
I must admit that I totally loved the pedagogy of Dr. Dae Ryun Chang. He was able to hold my attention across all sessions and I was so eagerly waiting for what will he be discussion next. I totally loved reading the three chapters from his book, I wish I could get the same and read fully.
Thank you Sir and as a faculty myself I also learnt a trick or two from you. God bless you, keep spreading knowledge.
Best Wishes
Its a very brilliant course if someone wnat setup business in abroad one should definetely enroll in this course to get the real life like experiences in market, helped me a lot in learning new things thanks to yonsei university and its professor and to coursera for giving this wonderful opportunity to me.
Many Many thanks professor
This was my first course in B2B Marketing, the term "NOON NOPI" overtime became my corner stone in marketing. Thank you for helping me build a strong foundation in marketing in general.
Highest of Regards
Al Amiin
this is good plat from to new courses and generate some new things and new thinking ability from this course. this is related top my graduation course . B2B marketing is good course and we can learn new thigs through this course
The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.
This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.
Prof. Dae Ryun Chang is an exceptional professor. Motivational, fun, engaging. I enjoyed the class and would take any other class with him. I learned a lot and well. 교수님, 감사합니다!
Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.
A great knowledge to acquire on International B2B Marketing. Particularly the interviews with ThyssenKrupp and Rolls Royce was very interesting and a lot to learn.
Great course that introduces excellent concepts to use daily in our companies. A good effort that it is payed off.
Thanks Dr. Chang and the Yonsei University.